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Matt Raker's Blog – February 2012 Archive (3)

Opportunities 2012 - Making Dollars and Sense Selling to the Government: Monday, March 19th, Grove Park Inn.

The US Government alone spends more than $350 billion annually for various products and services, yet each year, thousands of contracts bypass small businesses that do not know about or understand how the government buys.

Opportunities is your chance to learn how you can tap into this lucrative market. It is a regional biennial "reverse" trade show that allows small businesses the opportunity to meet contracting officers from over 50 federal, state, and local government agencies and…

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Added by Matt Raker on February 28, 2012 at 10:23am — No Comments

IBM maps electric charge in single molecule

Big Blue's long had a fascination with the tiny, and now IBM scientists have for the first time been able to measure how charge is distributed within a single molecule.

The discovery could make it possible to image the charge distribution within functional molecular devices, with implications for solar…

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Added by Matt Raker on February 27, 2012 at 10:18am — No Comments

A Smart Way to Segment Green Consumers

The Harvard Business Review looks at smart marketing for green products: "When you target customers, it helps to know if they're "dark green", "light green" or "basic brown" in their attitudes, but, with so many green issues, products, and labels out there, it may be more relevant to your branding and communications to understand their personal green interests."  Continue reading...

Added by Matt Raker on February 23, 2012 at 11:19am — No Comments

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